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Martin Elliott aka Martino is a designer based out of Brooklyn, NY. 

With a Master’s in Architecture from MIT and over a decade of experience, Martino works across architecture, audio, interiors, apparel, digital media, and brand design. He’s involved with projects from the conception stage throughout the fabrication, manufacturing and production processes. 



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KITCHEN RENOVATION
Client: 
Private

Roles:Lead Design
Project Management
Interior Design
Spatial Planning
Custom Cabinetry
2D Drafting
3D Modeling
Technical Documentation
Fabrication Coordination
Construction Administration
Site Coordination
Installation Oversight
CREDITS:Design Vision — Babak Radboy
Design + Project Management Assistance— Dan Gu
Fabrication + Installation — Top Hat
PROJECT DESCRIPTION:

A collection of underused transitional spaces within the Radboy Residence was reworked as a coordinated family of stainless-steel pantry units. The intervention consolidates food, spice, appliance and specialty storage into purpose-built cabinetry using folded and perforated metal, full-extension drawers, adjustable shelving, integrated power and concealed light washes.

Each unit was developed around the constraints of the existing residence, resolving irregular dimensions, appliance clearances, circulation and the thresholds between rooms. Oven and appliance storage, pull-out pantry racks, illuminated work surfaces and specialized drawers introduce the performance of a compact professional kitchen without expanding the original footprint.

Rather than imitate the architecture of the house, the project establishes a deliberate material counterpoint. Continuous metal surfaces sharpen the presence of the retained carved wood casings, parquet flooring and adjacent pink-tiled kitchen, allowing the historic and contemporary construction to remain distinctly legible. Integrated lighting reduces the visual weight of the compact rooms while making their depth and storage capacity immediately usable.

Working from Babak Radboy’s design vision, Martino Elliott led design development and project delivery from site documentation through technical drawings, fabrication coordination and installation. Responsibilities included planning the cabinetry systems, resolving appliance and lighting interfaces, developing fabrication details, coordinating with Top Hat, managing evolving site conditions and overseeing the final installation.




Oven Pantry

Stainless Steel Appliance & Oven Pantry| Push to Open Shelving + Intergrated LED’s



Stainless Steel Appliance Pantry| Intergrated LED’s


Food Pantry




Stainless Steel Food Pantry + Hidden Spice Cabinet| Intergrated LED’s


Range + Custom Millwork










Fabrication + Construction

Omsk Wings Rebrand 
 
Client: Avangard Hockey Club

Roles:
Creative Direction
Logo
Uniform Design (Home + Away) 2025-2026
Patterns & Manufacturing


 The Omsk Wings (Омские Крылья) are the official farm team of Avangard Omsk, competing in the VHL (Supreme Hockey League) as a direct feeder system into the KHL. Historically, the Wings operated under the Avangard umbrella without a distinct brand identity of their own. The new emblem and jersey designs mark a turning point for the team — establishing a unique visual language that honors its role in player development while elevating its independent presence.







Viktor Blinov Sports and Concert Complex (СКК им. Виктора Блинова) — A landmark of Soviet modernist architecture located in Omsk, Russia, and built in the late 1970s, the arena was recently renovated for the team’s return, funded and overseen by the Avangard Hockey Club.

It is known for its striking façade geometry — a brutalist pattern of diamond forms designed to resemble a carved block of solid ice. For the rebrand, the team emblem and jersey designs drew directly from the bold, strong presence of this architectural monument.









The identity draws inspiration from mythology, sport and architecture. 
























The Avangard Hawk is not just a bird of prey —
it is a visionary,
a strategist.

With one eye fixed on victory and wings that embrace history,
this hawk embodies the foresight of Odin himself.
Like the god of war and wisdom,
it watches from above,
calculating every strike.

It is not merely swift -
it is inevitable

TELFAR FLAGSHIP
Client: 
Telfar

Roles:Design
2D Drafting
3D Modeling
Visualisations
Site Analysis
Prototyping
Vendor Management

Details coming soon...
Apparel Display
Apparel Displays | Aluminium, Vinyl Wrap, LED Strip



Apparel Displays | Aluminium, Vinyl Wrap, LED Strip


Bag Bar

Bag Bar / Check Out Counter | Light Box




OBSERVED WEBSITE


OBSERVED WEB DESIGN
2022-2023


Employer: OBSERVED
Developer: Third Party

  Live Site.  

Roles: Project Management + Lead
Concept Developement
Wireframe + Prototyping
Digital Design / UI + UX
Deliverables: Action Buttons
Header + Footer
Custom Module Design:
Shop All Pages
Product Pages
Specialty Product Pages

Content Collection + Formatting

Mobile Design

Rich Text Editor

Training and Document Aids on CMS platform (Prismic)

Tech Stack: Klaviyo
Prismic
Shopify
Vimeo

 OBSERVED was preparing to introduce itself into the world as a premier lifestyle brand and the brand needed a digital overhaul in order to put its best foot forward. We decided a state of the art website was essential to connect the brand’s broad range activities; e-commerce, in-person curated events, private events, a farm and aviary in the Catskills, and showroom in Williamsburg.


The task was to build a web platform that could be a foundational storytelling tool, a place for patrons to keep up to date with what is new in the OBSERVED world and lastly, a place for people to shop.


We built a flexible e-commerce and publication platform that can be operated fully independent from web-developers using a user friendly CMS platform.



 

The website became a design tool that organized the brands hierarchal functions. One can see this hierarchy directly translated on the website structure diagram: 
Wireframe
Website Wireframe Hierachy // User Pathyway




Navigation

Dark Mode: As the storytelling arm of the website we chose to go with a dark backdrop more reminicant of a theatrical experience. 
Dark Mode is also home to sharing information about OBSERVED’s physical spaces; Williamsburg, Catskill and Pop-Ups. 

Light Mode:
Devoted to displaying the product offering through a minimally designed e-commerce platform. 
- Apparel
- Plants
- Art & Design



Dark Mode | Light Mode




Naviation Design | Spacing, Kerning, Color etc. 





E-Commerce
Labeled “Market”, tipping the hat to the many farmers market and village markets found on the Main St of many downtowns. 

Continued the minimal design approach through the e-commerce platorm. We utilized quick add features and hover to view in order to minimize the user jumping to new pages. 
Each product page can be extended with custom editorial content for a deeper dive into the meaning behind each OBSERVED product. 


E-Commerce Shop All Page | Product Page Variations




 

Events:
The events page was built to simeotaneously display events across all locations, allowing users to have a big picture view expressing the variety of experiences available to attend. 


Event View All Page | Williamsburg | Catskill | Pop-Up 


Event Page | Description | Share | Purchase Tickets 

 




Story





Williamsburg About Page | Catskill About Page 



Action Buttons

Mobile Translation 





Rockefeller Pop-Up



Rockefeller Center Pop-Up 
Manhattan, NY
Summer 2022


Employer: OBSERVED

Project Management & Design Lead:
 Concept
Interior Designer
Shop Drawings
Installation

Retail Pop Up Design + Build:CNC Wood Shelves
Vinyl Wrap
Installation

Video Documentation: Videography + Editing : Jorge Silen

OBSERVED transforms a street level glass elevator into a temporary green-house and retail environment. Offering accessories, apparel, plants, prints and a moment of pause and connection.


The interior custom wood shelves design draws inspiration from Japanese Zen Gardens and organic forms seen in topographical maps. A printed vinyl was wrapped around the ground floor glass, expressing a digitized foliage landscape.

 
 



Inspiration for the project







Store

Temporary store located in a decommissioned glass elevator located in Rockefeller Plaza in Midtown Manhattan.

With the constraint of a tight 80sqft, we optimized the space with simply offsetting the boundry for the border of the custom cnc’d wooden shelves. 




Pop-Up Store at Rockefeller Center Plaza | Elevator





Interior | Pop-Up Store at Rockefeller Center Plaza | Elevator



Exterior Vinyl

We had fun with the exterior as well; transforming the perfectly transparent glass into a fogged blur and dititized forest. 


Vinyl Application | Elevator Vinyl Elevation

Fabriation
CNC’d wooden shelves
CNC’d wooden ribbing structure
2” stained wooden dowels
Vinyl Exterior

Custom Wooden Shelf Installation
Exterior Vinyl Installation


Floral Poster Series

Floral Poster Series
Summer 2018
Poster Series
Roles:
Graphic Designer




days Campaign


days Campaign + Event
Summer 2023


Employer: OBSERVED

Project Management | Design Lead
Concept
Graphic Design
Print and Digital Oversite


Event Curator
DJ OBSERVED’s annual summer event was a couple months away. The website launch coinciding with the event created a perfect opportunity to develop a campaign to bring both visibility and traffic to the brand; ‘days’ was born. 


Large format imagery of a serene forest was juxtaposed with bright yellow text that advertised OBSERVED’s slogan “From Earth For Earth '' with the dates July 29 as an invitation to the observer to investigate what ‘days'  is all about. 

 










Capsule 2023


Capsule 2023
    2022 + 2023


Employer: OBSERVED

Project Management | Lead Designer
Project Management
Graphic Design
Vendor Sourcing (Screenprint, Embroidery, Exterior Tags, Patches, Pins, Tote Bags)
Photoshoot Scouting

Embroidered Crewneck
Short Sleeve Shirt
Long Sleeve Shirt
Socks
Patches
Pins
Tote Bag
Physical + Digital Product Tags
It was time to develope the first line of apparel. Our approach was to design a series of graphic pieces that spoke to each of the major value nodes that OBSERVED emulates.  

A curation of designs which speak to valuing our surroundings, the soil, the unseen cycles of our ecosystems and beauty of the planet.

Emphasizing quality over quantity, the apparel vendor selection that reflected a mission that respects the planet and their workers was of most importance.


Collection  
 


Photo Grid | Final Shirts, Socks, Patches




Photography: Jorge Silen



Photography: Jorge Silen



Designs


Product Tags





Designs
Product Tags



Williamsburg Showroom
Williamsburg Showroom | OBSERVED
Williamsburg, NY
2021


Employer: OBSERVED

Roles:
Store Strategy
Interior Design:
Event Layouts
Day to Day Layout
FF&E


Custom Feature Design: 
Coat Racks
Loft Walls 
Custom Wooden Desks
Custom Work Steel Work Table


Shop Drawings
Install Coordination

Architecture Features | FACTIONED:
Kitchen
Staircase + Loft
Concrete Power Washing + Coating A canon factory converted into OBSERVED’s Williamsburg showroom, event space and creative studio. 


Layouts




Before & After



Shop Drawings

Marketing Hubs



Marketing Hubs
Industry City
2019-2020
 

Client: Industry City
Employer: FACTIONED

Roles:
Digital Strategy
Wireframe + Prototyping
User Journeys
Digital Design / UI + UXIndustry City commissioned Factioned to develop an interactive marketing system for the ground floor campus. The goal was to develop a system that allowed for visitors to have access to all the various activities that exist on the campus. Allowing for users to both find their destinations, but also gain an understanding of the diverse range of tenants that are continuously producing on the five floors above.


The module design incorporated a non-touch screen, a motion sensor for user control, computer and a display case.
 

Concept
Concept Diagrams


Industry City Floor Plan + Module Locations

Hub Housing & Design

Module Design + Materiality Animation


Detail: Display Case


Marketing Center Proposal

Layout / Concet Axonometric of  Marketing Center

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