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Martin Elliott aka Martino is a designer based out of Brooklyn, NY. 

With a Master’s in Architecture from MIT and over a decade of experience, Martino works across architecture, audio, interiors, apparel, digital media, and brand design. He’s involved with projects from the conception stage throughout the fabrication, manufacturing and production processes. 



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Rockefeller Pop-Up



Rockefeller Center Pop-Up 

Manhattan, NY
Summer 2022

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Employer: OBSERVED

Project Management & Design Lead:
Concept
Interior Designer
Shop Drawings
Installation

Retail Pop Up Design + Build:CNC Wood Shelves
Vinyl Wrap
Installation

Video Documentation: Videography + Editing : Jorge Silen

OBSERVED transforms a street level glass elevator into a temporary green-house and retail environment. Offering accessories, apparel, plants, prints and a moment of pause and connection.


The interior custom wood shelves design draws inspiration from Japanese Zen Gardens and organic forms seen in topographical maps. A printed vinyl was wrapped around the ground floor glass, expressing a digitized foliage landscape.

 
 

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Inspiration for the project







Store

Temporary store located in a decommissioned glass elevator located in Rockefeller Plaza in Midtown Manhattan.

With the constraint of a tight 80sqft, we optimized the space with simply offsetting the boundry for the border of the custom cnc’d wooden shelves. 

Pop-Up Store at Rockefeller Center Plaza | Elevator

Interior | Pop-Up Store at Rockefeller Center Plaza | Elevator

Exterior Vinyl

We had fun with the exterior as well; transforming the perfectly transparent glass into a fogged blur and dititized forest. 

Vinyl Application | Elevator Vinyl Elevation

Fabriation

CNC’d wooden shelves
CNC’d wooden ribbing structure
2” stained wooden dowels
Vinyl Exterior

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